About

Tatva Global School,Tatva Global School, based in Hyderabad, is more than an educational institution; it is a thriving community dedicated to fostering academic excellence and personal growth. The school’s curriculum combines academic rigor with life skills, shaping future-ready leaders equipped to excel in an evolving world.

Problem Statement

The School sought to strengthen its brand presence, align its digital identity with its vision, and boost engagement to attract and retain students in a competitive education market. The institution faced challenges with inconsistent digital presence, limited visibility, low engagement, and a website that underperformed in user experience and communication.

Business Drivers

• Reinforce brand positioning: Modernize the school’s brand identity to establish itself as a leader in education.
• Build a cohesive digital presence: Develop a uniform and impactful digital identity to effectively reach parents and students.
• Engage the community: Create interactive touchpoints that foster meaningful connections with the school’s stakeholders.

Challenges

• Inconsistent digital presence: Lack of uniformity across platforms diluted the school’s messaging.
• Limited brand visibility: Minimal recognition in an increasingly competitive education market.
• Low engagement: Ineffective social media and website interactions failed to resonate with target audiences.
• Website visual underperformance: The school’s website lacked appeal and did not reflect its core values or mission.
• Uncoordinated messaging: A disjointed communication strategy affected overall engagement and clarity.

Solutions

• Modernized brand identity: Developed a refreshed and cohesive brand identity aligned with the school’s vision and values.
• Content creation: Curated meaningful content for social media, newsletters, and the website to engage stakeholders effectively.
• Targeted social media campaigns: Deployed campaigns that increased followers and engagement significantly.
• Interactive community content: Created posts around special days and events to foster deeper community connections.
• Newsletter strategy: Implemented monthly newsletters that improved communication with parents and students.

Outcomes

• Brand reinforcement: Developed a modernized brand identity that reflected the school’s vision and mission.
• Elevated online presence: Achieved 200% growth in social media followers and a 60% increase in engagement rates.
• Community engagement: Special day posts on social media generated high levels of engagement. Monthly newsletters achieved a 75% open rate, strengthening ties with the school community.