About

Aamrai is a premium organic brand known for its Alphonso mangoes, grown in Ratnagiri. With a commitment to sustainable farming, the brand also offers organic strawberries, pickles, and spices. By blending traditional farming with modern organic standards, Aamrai delivers high-quality, naturally cultivated products that honor India’s rich agricultural heritage.

Problem Statement

The brand’s online presence struggled to generate engagement and conversions, directly impacting its sales, which were entirely dependent on E-commerce. Their website was overly minimalistic, lacked detailed product descriptions, and did not effectively communicate the value proposition. Additionally, shipping calculations and other critical e-commerce functionalities were unclear, leading to a lack of transparency and trust among potential buyers. There were also difficulties in maintaining an active presence on social media, particularly on Facebook and Instagram, where audience engagement was low. Without a strong digital strategy, it was challenging to differentiate in a highly competitive organic food market.

Challenges

• Limited digital engagement and conversions – The brand’s online presence lacked engagement, leading to low conversions. The minimalistic website failed to effectively communicate product value, impacting customer trust and purchasing decisions.
• Ineffective social media presence – Aamrai struggled to maintain an active presence on key platforms like Facebook and Instagram, resulting in low audience engagement and missed opportunities for brand awareness.
• Unclear e-commerce experience – The website lacked detailed product descriptions, transparent shipping information, and essential e-commerce functionalities, making it difficult for potential buyers to complete their purchases with confidence.

Solutions

• Website revamp: Conducted an in-depth audit to identify gaps and redesigned the website for enhanced user experience. We integrated detailed product descriptions, transparent shipping information, and intuitive navigation to ensure seamless purchasing decisions.
• Social media strategy: Developed and implemented a structured content calendar, ensuring consistent posting across Facebook and Instagram. The strategy included interactive posts, high-quality visuals, and real-time engagement by responding to customer queries.
• ‘Organic’ campaign initiative: Conceptualized and launched a brand-centric campaign highlighting the unique selling proposition, organically grown mangoes cultivated on their own farms. This storytelling-driven approach helped build trust and reinforced their commitment to purity and quality.
• WhatsApp outreach for sales acceleration: Implemented a direct-to-consumer WhatsApp marketing strategy to drive conversions by engaging potential buyers with personalized offers, product highlights, and instant customer support.

Outcomes

• Enhanced website engagement: Increased average session duration and reduced bounce rates, resulting in higher customer retention and improved checkout rates.
• Boosted social media presence: Achieved a significant rise in engagement metrics, including likes, shares, and comments across Facebook and Instagram, strengthening brand awareness.
• Sales growth & customer retention: The combination of a website revamp, targeted campaigns, and WhatsApp outreach led to a noticeable uptick in online sales and customer inquiries.
• Brand differentiation & credibility: By reinforcing the ‘Organic’ campaign and emphasizing the authenticity of their farming practices, the brand positioned itself as a trusted name in the organic fruit market.