Durga Projects and Infrastructure Private Limited is a Bangalore-based real estate developer with over a decade of experience in the construction industry. The company is known for its high-quality residential and commercial projects that meet the rising demand for urban living. Durga Petals, the company’s flagship project, is located in East Bangalore and represents its largest and most ambitious development to date. The project targets professionals seeking modern, luxury living in one of the city’s most sought-after locations.
The company faced a challenge in positioning itself as a premium brand in a highly competitive real estate market. While it aimed to price the units at the level of category A builders, consumer perception aligned more with category B or C builders. The task was to change this perception and establish Durga Petals as a premium project while ensuring the entire customer journey from discovery to closure was effectively managed.
This case study highlights how Zamstars successfully repositioned Durga Petals as a premium real estate offering through a comprehensive marketing, sales, and technology-driven approach. By prioritizing brand discovery, sales enablement, and innovative digital marketing, Durga Petals significantly boosted its visibility and achieved remarkable sales growth. This success story demonstrates the power of integrated marketing in driving real estate growth.
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