About

The Centre of Excellence for Data Science and Artificial Intelligence (CoE DSAI), a collaborative initiative between NASSCOM and the Government of Karnataka, was established to nurture the ecosystem for artificial intelligence (AI) and data science. By engaging stakeholders from government, industry, start-ups, and academia, it aims to accelerate innovation in India, adapt technology for societal benefit, and nurture talent in AI and data science.

Problem Statement

The initiative aimed to increase recognition of its mission among key stakeholders, including government, industry, start-ups, and academia. It focused on onboarding industries and start-ups to co-create solutions for societal challenges while designing events and initiatives to foster collaboration. Additionally, it emphasized educating academia on AI and data science to address real-world problems. Establishing a cohesive brand identity aligned with the mission of “AI for Good” and executing effective marketing and outreach campaigns were critical to engaging stakeholders and amplifying the initiative’s impact.

Business Drivers

• Unified brand identity: Crafting a cohesive identity to represent its promise of “AI for Good.”
• Stakeholder engagement: Developing programs and events that foster collaboration among the four key groups.
• Awareness and outreach: Highlighting accomplishments and initiatives through targeted strategies to attract participation.

Challenges

• Balancing diverse stakeholder expectations: Engaging government bodies, industry leaders, start-ups, and academia required tailoring programs to address varied priorities and interests effectively.
• Showcasing practical AI applications: Demonstrating the real-world value of AI and data science to inspire participation and investment was a critical yet complex endeavor.
• Building continuous engagement momentum: Sustaining interest and involvement across multiple stakeholders over a yearlong program calendar posed significant challenges.
• Creating impactful event experiences: Designing and executing events that not only showcased innovation but also fostered meaningful collaborations demanded meticulous planning and execution.

Solutions

• Program management: Designed and executed a yearlong calendar of events and programs for stakeholders. A senior resource managed these activities on-site and coordinated closely with our team.
• Website design and development: Created a new website and defined a visual identity to reflect the mission and objectives.
• Outreach to key stakeholders: Conducted targeted outreach to onboard industries, start-ups, and academia into various initiatives.
• Brand communication: Developed clear and impactful messaging to highlight the mission and encourage collaboration.
• Event management:
  Xperience AI – Retail: An event designed to explore AI’s potential in revolutionizing retail, connecting stakeholders, and fostering innovation in the sector.
  Xperience AI – Innovators Showcase: A platform to highlight groundbreaking AI-driven solutions and foster collaboration between start-ups and industries.
• Visual content production: Delivered high-quality digital assets, including video journals, case studies, and white papers, to showcase accomplishments.

Outcomes

• Improved stakeholder engagement: Successfully onboarded government, industry, start-ups, and academia, fostering collaboration and innovation.
• Established a strong identity: Developed a cohesive brand image and an engaging website aligned with the mission of “AI for Good.”
• Streamlined program execution: Managed and executed a detailed yearlong calendar and hosted impactful national-level events.
• Compelling content assets: Produced video journals, case studies, and white papers that effectively communicated key achievements.