About

ANP Construction Project Management Consultants (ANP) has been at the forefront of the construction management consulting industry in India for over 30 years. With a commitment to innovation and quality, ANP employs over 100 professionals dedicated to integrating new technologies to improve construction safety and efficiency. Looking ahead to the next three decades, it is focusing on adopting a comprehensive digital strategy to continue its legacy of excellence.

Problem Statement

Despite its longstanding industry leadership, ANP faced significant challenges in establishing a substantial digital presence. Although widely respected for its expertise, the company struggled to effectively translate its success into the digital arena. The urgent need to enhance brand visibility, establish itself as a thought leader in the industry, and engage more dynamically with modern audiences became apparent. These factors prompted ANP to seek a comprehensive digital transformation, aimed at rejuvenating its online identity and connecting more meaningfully with its target market.

Business Drivers

• Enhancing digital presence: Establishing a strong online identity to reflect the company’s historic and future-oriented vision.
• Cultivating thought leadership: Elevating the profile of key figures, including Mr. A N Prakash, to affirm their authority in the industry digitally.
• Broadening brand awareness: Expanding reach to attract a larger and more engaged audience.
• Engaging customers: Leveraging digital platforms to drive engagement and generate meaningful business inquiries.

Challenges

• Underdeveloped digital presence: ANP’s limited online footprint restricted its ability to connect with a wider audience.
• Visibility disparity: The company’s strong offline reputation was not reflected in its online presence.
• Ineffective use of social media: Social platforms were not being used to their full potential, affecting engagement levels.
• Lack of an integrated digital strategy: A cohesive digital strategy integrating market research, brand development, and digital marketing was lacking.

Solutions

• Market research: Conducted extensive interviews with over 50 stakeholders to align the digital strategy with market needs.
• Personal branding: Helped Mr. A N Prakash become more active on social media platforms like Twitter and LinkedIn, strengthening his position as a thought leader.
• Brand strategy development: Leveraged insights from market research to craft a comprehensive communication strategy that accurately represents ANP’s values and expertise.
• Digital campaigns: Launched the SCME initiative to enhance digital engagement and attract new customers and participants to Mr. A N Prakash’s skill development programs.

Outcomes

• Established a robust digital presence: Successfully revamped ANP’s digital channels, including its website and social media platforms.
• Increased brand recognition: Elevated the organization’s visibility and thought leadership, enhancing the company’s credibility and engagement online.
• Event amplification: Leveraged digital campaigns for the “WeCan 2016” event, significantly increasing attendance and engagement.
• Social media enhancement: Achieved organic growth in social media engagement and follower base, leading to increased business inquiries and participation in offered programs.