Driving social impact through enhanced digital presence and user engagement

About

Sattva Consulting, a leading social impact consultancy, is committed to delivering scalable solutions that create meaningful change. To better engage its audience and stakeholders, the organization aimed to align its digital presence with its mission, amplifying its efforts to advance corporate social responsibility (CSR) initiatives and drive social impact.

Problem Statement

They faced challenges in crafting an impactful digital presence capable of effectively communicating its mission and engaging its audience. An underperforming website led to low user engagement, limited visibility, and weaker connections with key stakeholders.

Business Drivers

• Elevate website usability: Reflect Sattva Consulting’s commitment to driving social impact with an engaging digital experience.
• Strengthen stakeholder connections: Create a user-friendly platform that fosters deeper relationships with key audiences.
• Boost brand visibility: Enhance discoverability to advance CSR initiatives and promote scalable solutions.

Challenges

• Low website engagement: Users spent minimal time on the site, resulting in limited interaction.
• Poor user experience: An unengaging website design failed to capture the audience’s attention effectively.
• Irregular updates: Outdated content reduced the site’s relevance and usability for stakeholders.
• Low SEO visibility: Poor search engine rankings limited the site’s reach and audience discoverability.
• Ineffective content delivery: Outdated communication methods hindered effective messaging to stakeholders.

Solutions

• Website redesign: Conducted a complete overhaul of the website to create a more engaging and user-friendly experience tailored to the organization’s mission.
• SEO optimization: Implemented strategies to improve site structure and content, enhancing search rankings and attracting relevant traffic.
• Streamlined navigation: Simplified user journeys with intuitive design and well-structured content to encourage exploration.
• Regular updates: Introduced a process for consistent content refreshes to maintain relevance and improve communication with stakeholders.
• Audience-focused design: Created visually appealing layouts that foster user interaction and connection.

Outcomes

• Increased user engagement: Achieved a 15% rise in the average time users spent on the website, indicating better interaction.
• Strengthened audience connections: Enhanced user experiences fostered stronger relationships with audiences and stakeholders.
• Enhanced digital presence: Improved search rankings and discoverability, advancing the mission to drive social impact.