Data-driven Marketing Done Right: A manufacturer’s digital success

Turning challenges into measurable digital performance in five months.

About

The client is a global playground equipment manufacturer operating across five continents, with 19 locations in 11 countries. Specializing in outdoor playground equipment, fitness gyms, and safety flooring solutions, the company operates six advanced OEM facilities.

Problem Statement

The client had difficulty driving meaningful engagement and visibility for their website. Despite significant SEO investment, their playground equipment failed to appear in relevant search results, limiting their ability to reach the right audience. Website traffic and user interaction remained low, making it hard to create a strong online presence. Additionally, their Google Ads campaigns lacked optimization, resulting in high costs and low conversions, which negatively affected their overall digital performance.

Business Drivers

  • Increase visibility: Improve search rankings for high-value keywords.
  • Increase engagement: Drive quality traffic to the website and boost user interaction metrics.
  • Improve advertising efficiency: Reduce costs while maximizing conversions through better keyword targeting.

Challenges

  • Low search visibility: Inefficient keyword targeting limited discoverability in relevant searches.
  • High advertising costs:  Poorly optimized Google Ads resulted in high cost per conversion.
  • Low audience alignment: Website visitors exhibited low engagement, highlighting a disconnect between search intent and on-site content.

Solutions

  • SEO optimization: IIdentified and targeted over 20 high-volume keywords relevant to playground equipment. Optimized Google Ads by refining keyword selection and eliminating irrelevant search terms.
  • Content creation and distribution: Developed and distributed high-quality blogs to enhance search rankings and establish domain authority.
  • Performance monitoring: Monitored website performance weekly, tracking user behavior, session duration, and geographic traffic to refine strategies and address gaps promptly.
  • Multi-platform optimization: Improved the client’s digital presence across search engines and content platforms to secure top 10 rankings for targeted keywords.

Outcomes

  • Achieved nearly a 9x increase in website conversions.
  • Cost per conversion dropped, significantly improving advertising efficiency.
  • More than 20 high-volume keywords ranked in the top 10, significantly improving search visibility.
  • User engagement increased across key metrics, including pages per session and traffic from targeted locations.

Summary

This case study showcases how we transformed the digital presence of a global playground equipment manufacturer through targeted SEO, optimized Google Ads, and strategic content marketing. Within just five months, the client achieved exponential growth in website conversions, a significant reduction in ad costs, and enhanced search visibility—demonstrating the power of precision and adaptability in digital marketing.

Industry

Playground Equipment Manufacturers

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