Brewing Success: How The Pump House became Bangalore’s social hub

Crafting a destination for great beer, fine food, and lasting connections.

About

The Pump House (TPH) is a microbrewery in JP Nagar, Bangalore, known for its expertly crafted beers and exceptional dining. Designed to be more than just a brewpub, TPH offers a space where people gather to enjoy freshly brewed beer, savor unique dishes, and connect through shared experiences in a vibrant atmosphere.

Problem Statement

The Pump House aspired to establish itself as a social hub by offering exceptional food, craft beer, and a welcoming ambiance. However, they faced issues in building a strong brand awareness in a competitive F&B market, developing an engaging online presence to attract customers, and creating memorable experiences to foster loyalty and word-of-mouth promotion.

Business Drivers

  • Positioning as a social hub: Establish The Pump House as the go-to destination for social gatherings, offering a combination of craft beer, delicious food, and a welcoming ambiance.
  • Elevating brand identity: Create a strong brand presence that reflects TPH’s unique offerings and resonates with its target audience.
  • Fostering community connections: Engage with customers by creating interactive and memorable experiences that build loyalty and word-of-mouth referrals.

Challenges

  • Low initial awareness: Limited recognition in a highly competitive food and beverage market made it difficult to attract new customers.
  • Audience engagement gap: Lack of targeted strategies to connect meaningfully with existing and potential customers online.
  • Inconsistent digital presence: Disjointed branding and limited activity on social platforms hindered TPH’s ability to showcase its offerings effectively.

Solutions

  • Content-focused campaigns: Created engaging behind-the-scenes videos showcasing the brewing process, signature dishes, and the venue’s ambiance to capture audience interest.
  • Interactive events: Hosted on-site activities, including cocktail mixing sessions and Q&A campaigns like “Ask Our Chef,” encouraging customer participation.
  • Social media strategy: Developed cohesive campaigns tailored for digital platforms to spark conversations and connect with the target audience.
  • Online reputation management: Enhanced TPH’s Google Business profile, significantly improving reviews and ratings within the first two months.
  • Visual storytelling: Produced high-quality visuals and videos to convey the brand’s personality and offerings effectively.

Outcomes

  • Increased website traffic: Achieved a 200% rise in organic traffic within four months.
  • Improved online reputation: Positive reviews and ratings on Google exceeded 90% in just two months.
  • Expanded social reach: Reached over 3 million users, with 300K+ active engagements across platforms.
  • Stronger social presence: Gained 9K+ Facebook likes and 1.9K+ Instagram followers.
  • Higher customer inquiries: Google inquiries doubled, driving more footfall and bookings.

Voice of Customer

Summary

This case study highlights how we partnered with The Pump House to establish it as a vibrant social hub through targeted digital campaigns, engaging content, and effective reputation management. By amplifying its online presence and creating meaningful customer experiences, TPH achieved remarkable growth in visibility, engagement, and customer loyalty, setting a benchmark in Bangalore’s competitive F&B market.

Industry

F&B

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