Indian Aces is a professional tennis team in the International Premier Tennis League (IPTL), featuring legends like Roger Federer, Pete Sampras, Rohan Bopanna, and Sania Mirza. Known for their dynamic gameplay, the team won the inaugural IPTL season in 2014, competing against strong contenders like UAE Royals and Singapore Slammers. With matches broadcast across nine countries, the team needed a robust digital strategy to engage a global audience and strengthen its online presence.
Indian Aces faced the challenge of surpassing their previous social media performance during the inaugural IPTL season. Their goals included increasing social media engagement, building a loyal digital audience, and outperforming competing teams in the hashtag-driven ‘Twitter Battle’ organized by IPTL.
This case study demonstrates how Zamstars helped Indian Aces dominate IPTL’s digital space through innovative campaigns, creative content, and seamless coordination. By winning the Twitter Battle and achieving unprecedented social media engagement, Zamstars positioned Indian Aces as a leader in tennis’s digital landscape, showcasing the power of strategic digital marketing in building global brand recognition and sustaining fan loyalty.
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