The Value Grid explained
Our holistic methodology ensures every aspect of the customer journey is optimized for success from acquisition to advocacy.
The climb ahead: turning challenges into milestones together
What we were used to has changed, how we closed orders has changed, where we used to channel all resources under a common roof has changed. In a world reeling from changes, where do you stand?
Focus, persuasion, and profitability: Sivaram Kuppachi’s formula for entrepreneurial triumph
Branding, Sales, and Marketing teams have traditionally operated in silos, but now more than ever, this is not a viable strategy. It is no longer possible for these three functions to remain distinct and achieve peak performance. Read the excerpts of our Quarterback and CEO Mr Sivaram Kuppachi’s interview with Josie Patra from Business Upside India.
Is sales outsourcing actually a good idea for your company?
Whether you’re a startup or an established organization, sales is a crucial part of your business. You may have the best products and services on the market, but without marketing and sales working in cohesion, your company will not grow. Many startups consider outsourcing sales so that they can concentrate on product or service quality […]
Outsourcing marketing and how it can help your small business
Starting a business is never easy. An entrepreneur has to take a variety of factors into consideration when first launching their product or service. The right amount of research, the perfect target audience etc. are only a few things that need to be taken into account.
Content and its role in any good marketing strategy!
Marketing is an age-old business that has been with us for generations. From the humble farmer standing on the roadside trying to sell his vegetables to the talented mason looking to rent out his services, marketing comes in all shapes, sizes and forms
The golden rule of social media – One size doesn’t fit all
Why blind repurposing of content is not an effective strategy! There are multiple popular social media platforms, but being present on all platforms is not necessary.
