Why SEO and GEO Matter:
Playing for Visibility Yardage
A Zamstars Perspective Every few years, someone declares “SEO is dead.” It’s not. It just changes jerseys. From the early keyword-stuffed pages of the 2000s to Google’s semantic algorithms, search has evolved. But as long as humans keep searching, and now as AI keeps answering – visibility remains the game. Today, Search Engine Optimization (SEO) […]
